No correlation between follower count and views / impressions count on LinkedIn

I've been observing that there's almost no correlation between the follower count and views or impressions.

• Smaller accounts can get thousands of impressions

• Larger accounts don't always get reach proportional to their followers

Earlier, I used to think that if I have a larger follower count, each post I write will equivalent (a percentage) amount of reach.

Here's my observation on how LinkedIn algorithm works:

1. You write a post.

2. LinkedIn, by default, shows it to a fraction of your followers say between 1-5%

3. If they interact with your post (read it, like it, share it) - LinkedIn then shows it to even more percentage of users; and it keeps doing that.

That's why, it's all about writing more and reaching out to more people; while aiming to improve the quality of your writings.